Creative Innovation Lab

Objective:WARNING: BEFORE SUBMITTING, APPLICANTS ARE STRONGLY ADVISED TO CHECK THE RELEVANCE AND ELIGIBILITY OF THEIR APPLICATION WITH THEIR DOMESTIC CREATIVE EUROPE DESK (https://culture.ec.europa.eu/resources/creative-europe-desks)The Creative Innovation Lab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual (compulsory) and at least one the following sectors: music, books or museums.The audiovisual sector covers all activities and companies related to the development, production, distribution, promotion and circulation of the following content:Feature films, animations and creative documentaries intended primarily for cinematic release;Fiction audiovisual works (one-off or series), animation (one-off or series) and creative documentaries (one-off or series) intended primarily for the purposes of television or digital platform exploitation;Interactive, non-linear fiction, animation or creative documentary projects (e.g. narrative virtual reality projects);Narrative video games and interactive narrative immersive experiences. In order to be considered narrative, the story must be told or shown throughout the whole game (in-game storytelling) or interactive immersive experience, and not only as an introduction or an ending. The objectives of the scheme is to encourage cooperation between the audiovisual sector and the music, book or museum sectors to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and these three sectors (music, books and museums) to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.Expected resultsImprove the competitiveness of the European audiovisual and other cultural and creative sectors